The role of channel logos in on-demand platforms

Date of publication: December 12, 2018

Author: Christian Kurz

Abstract:

This new research from Viacom explores the role that TV channel branding plays in on-demand consumer choice. It seeks to understand what channel branding provides in terms of the consumer user experience and navigation of an on-demand environment, and what consumers are missing out on with its removal. Research details: Quantitative study, 4,000 respondents total across the UK & US.

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