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The role of channel logos in on-demand platforms

Date of publication: December 12, 2018

Catalogue: ESOMAR Client Summit 2018- Autumn Edition

Author: Christian Kurz

Abstract:

This new research from Viacom explores the role that TV channel branding plays in on-demand consumer choice. It seeks to understand what channel branding provides in terms of the consumer user experience and navigation of an on-demand environment, and what consumers are missing out on with its removal. Research details: Quantitative study, 4,000 respondents total across the UK & US.

Christian Kurz

Author

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Kurz, C. (2018a, December 12). The role of channel logos in on-demand platforms . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-evolving-role-of-in-house-market-research-professionals