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Research papers

Algebra, slide rules and hammers

This presentation shares the experience of developing Orange's European mobile consumer segmentation and applying it to the UK market.The process started in 2003 with a major study in Orange's six main European markets. In 2006 the segmentation was...

Catalogue: Congress 2007: Excellence
Authors: Nick Bonney, Jonathan Fletcher
Company: Illuminas
September 19, 2007
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Citation

Bonney and Fletcher (2007a, September 19). Algebra, slide rules and hammers. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/algebra-slide-rules-and-hammers


Research papers

Consumer attitudes and behaviours

Humans are a 'neotenous' species, retaining youthful traits well into adulthood. This presentation explores the juvenile elements in adult motivation and behaviour, outlining the implications these have for consumer research and marketing. Consumer...

Catalogue: Consumer Insights 2007
Authors: Julian Kenway, Jonathan Fletcher
Company: Illuminas
May 7, 2007
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Citation

Kenway and Fletcher (2007a, May 07). Consumer attitudes and behaviours. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/consumer-attitudes-and-behaviours


Research papers

We have wired the world, but unplugged our brains

This paper looks at the human side of the arrival of new information technology. The authors argue that the market research industry should now explain to the outside world how it is making sense of 21st century marketing information. We believe this...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: David Smith, Andy Dexter, Jonathan Fletcher
Company: DVL Smith Ltd
September 1, 2000
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Citation

Smith, Dexter and Fletcher (2000a, September 01). We have wired the world, but unplugged our brains. ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/we-have-wired-the-world-but-unplugged-our-brains


Research papers

A calculated risk

This paper outlines a paradigm for strategic research that goes beyond the normal mode of data interpretation and delivers truly decision- oriented information. The authors first review the existing literature on game-theoretic applications and...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Andy Dexter, Jonathan Fletcher
Company: DVL Smith Ltd
September 1, 1999
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Citation

Dexter and Fletcher (1999a, September 01). A calculated risk . ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/a-calculated-risk-


Research papers

Understanding the impact

This paper seeks to make a contribution to the analysis phase of the intelligence cycle: the process of capturing analysing and subsequently disseminating market and competitive intelligence In this paper we provide an analytical framework for...

Catalogue: Seminar 1999: Market and Competitive Intelligence
Authors: David Smith, Jonathan Fletcher
Company: DVL Smith Ltd
March 1, 1999
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Citation

Smith and Fletcher (1999a, March 01). Understanding the impact . ANA - ESOMAR. Retrieved December 10, 2023, from


https://ana.esomar.org/documents/understanding-the-impact-