Understanding the impact

Date of publication: March 1, 1999

Abstract:

This paper seeks to make a contribution to the analysis phase of the intelligence cycle: the process of capturing analysing and subsequently disseminating market and competitive intelligence In this paper we provide an analytical framework for integrating market and competitive intelligence with other sources of market research evidence. We argue that the emerging interest in knowledge management (KM) provides an ideal vehicle for revisiting the way in which we incorporate market and competitive intelligence into an organisation's overall information armoury.

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