Abstract:
This paper seeks to make a contribution to the analysis phase of the intelligence cycle: the process of capturing analysing and subsequently disseminating market and competitive intelligence In this paper we provide an analytical framework for integrating market and competitive intelligence with other sources of market research evidence. We argue that the emerging interest in knowledge management (KM) provides an ideal vehicle for revisiting the way in which we incorporate market and competitive intelligence into an organisation's overall information armoury.
Research Papers
The relationship between market research and competitive intelligence
Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Ruth Stanat
Company: SIS International Research
September 1, 1998
Research Papers
Management of competitive information within a global company
Catalogue: Seminar 1999: Market and Competitive Intelligence
Author: Anke Sturtzel
 
March 1, 1999
Research Papers
Creating competitive intellectual capital
Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Hans-Willi Schroiff
 
September 1, 1998
