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Entertainment landscape across generations in Latin America

Technology has changed how people access entertainment, education, and information at such a fast pace that change has become the new normal, making innovation necessary for relevance and survival. What constitutes media is quickly evolving;...

Catalogue: Latin America 2016: Research Renovation
Author: Susana Sosa Aiken
June 15, 2016

Research papers

Entertainment landscape across generations in Latin America

HBO Latin America set forth this study in order to understand the impact that the new technologies have had across generations and to gain deeper understanding of Pay Tc consumers in Latin America by looking at their lifestyle, social outlook, needs,...

Catalogue: Latin America 2016: Research Renovation
Authors: Susana Sosa Aiken, Laura Pellerano Berga
April 13, 2016