Abstract:
Technology has changed how people access entertainment, education, and information at such a fast pace that change has become the new normal, making innovation necessary for relevance and survival. What constitutes media is quickly evolving; television is no longer just a traditional type of media, access to different content and consumption across digital platforms has enabled consumers to go beyond passive observation and into active participation. This means traditional entertainment business models are at risk of becoming obsolete. Generations X, Y and Z are changing how they consume media in Latin America and the industry will have to adapt to these new trends to stay relevant.
This could also be of interest:
Research Papers
Entertainment landscape across generations in Latin America
Catalogue: Latin America 2016: Research Renovation
Authors: Susana Sosa Aiken, Laura Pellerano Berga
 
April 13, 2016
Research Papers
Communicating in Latin America
Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Ana Lucia D' Imperio Lima, Roberto Lobl
Company: IBOPE Inteligencia
September 1, 1992
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)