Entertainment landscape across generations in Latin America

Date of publication: June 15, 2016


Technology has changed how people access entertainment, education, and information at such a fast pace that change has become the new normal, making innovation necessary for relevance and survival. What constitutes media is quickly evolving; television is no longer just a traditional type of media, access to different content and consumption across digital platforms has enabled consumers to go beyond passive observation and into active participation. This means traditional entertainment business models are at risk of becoming obsolete. Generations X, Y and Z are changing how they consume media in Latin America and the industry will have to adapt to these new trends to stay relevant.

Susana Sosa Aiken


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