Entertainment landscape across generations in Latin America

Date of publication: April 13, 2016

Abstract:

HBO Latin America set forth this study in order to understand the impact that the new technologies have had across generations and to gain deeper understanding of Pay Tc consumers in Latin America by looking at their lifestyle, social outlook, needs, values, habits and preferences. In order to resinate with our audience and build a strong connection, we needed to understand the following: Who is our audience? How they consumer and search for content and entertainment?

Susana Sosa Aiken

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Laura Pellerano Berga

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