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Research papers

Small is beautiful, but difficult

In this paper it is argued that the solution to the problem of how to conduct effective research for small businesses lies not just in improved techniques, but also in redefining the market researcher’s role. It is argued that market research...

Catalogue: ESOMAR Congress 1989
Author: David Smith
Company: DVL Smith Ltd
September 1, 1989
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Citation

Smith, D. (1989a, September 01). Small is beautiful, but difficult. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/small-is-beautiful-but-difficult


Research papers

Getting close to business

In the UK increasingly business to business researchers are beginning to operate in a business partner, rather than simply a data supplier, role. In this paper three UK business to business research practitioners discuss some of the challenges and...

Catalogue: Seminar 1988: Business To Business Research
Authors: Justin Gutmann, Stephen Ellis, David Smith
Company: DVL Smith Ltd
June 15, 1988
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Citation

Gutmann, Ellis and Smith (1988a, June 15). Getting close to business. ANA - ESOMAR. Retrieved December 11, 2023, from


https://ana.esomar.org/documents/getting-close-to-business