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Getting close to business

Date of publication: June 15, 1988

Catalogue: Seminar 1988: Business To Business Research

Company:

Authors: Justin Gutmann, Stephen Ellis, David Smith

Abstract:

In the UK increasingly business to business researchers are beginning to operate in a business partner, rather than simply a data supplier, role. In this paper three UK business to business research practitioners discuss some of the challenges and opportunities posed by this trend.

Justin Gutmann

Author

This is a long description of some author details.

Stephen Ellis

Author

This is a long description of some author details.

David Smith

Author

This is a long description of some author details.

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Gutmann, Ellis and Smith (1988a, June 15). Getting close to business. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/business-to-business-segmentation