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Pushing research to a new frontier

As the media landscape becomes more complex and data-led, IRL experiences become a meaningful way to break through to passionate consumers, custom programs that align the complex reality we live in and experience today – the physical and the...

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Authors: Amanda Fraga, Anubhav Mehrotra
December 12, 2018

Research papers


We intend to show how CONOT a new tool aiming to measure connotations be usefully applied to brand evaluation and strategy. We currently wonder which words, concepts, feelings would be evoked in people’s minds by a stimulus - a word, group...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Authors: Marc Vincent, Annick Vincent
June 15, 1992

Research papers

Developing an international advertising strategy for Johnnie Walker red label

The paper describes the preliminary research carried out and the thinking that prompted it. It goes on to discuss, specifically, the evolution of an advertising 'matrix' for use on a global marketing basis and how one element of it, the famous...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Author: Monika Bhaduri
Company: Burke, Inc.
June 15, 1986

Research papers

Research in communications media based on an attitudinal survey in a major subsidiary of a world ranking European multi-national

The paper will trace a critical path commencing with the outcome of post employment interviews through a research programme where every employee was given the opportunity to participate in a survey covering communications, attitude to work,...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Ray G. Howell
June 15, 1981

Research reports

Rank Xerox sales service in West Midlands

Rank Xerox Ltd. is currently investigating the relationship between Rank Xerox and its customers, with especialreference to the West Midlands Branch and its past,present, and potential customers. The investigationfocusses on the way customers...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 17, 1975