Back

Pushing research to a new frontier

Date of publication: December 12, 2018

Catalogue: ESOMAR Client Summit 2018- Autumn Edition

Authors: Amanda Fraga, Anubhav Mehrotra

Abstract:

As the media landscape becomes more complex and data-led, IRL experiences become a meaningful way to break through to passionate consumers, custom programs that align the complex reality we live in and experience today – the physical and the digital are more needed than ever. By utilising technologies like beacons, geo-fencing, social engagement, as well as on-site activation brand lift measurement – we are able to prove the effectiveness of IRL experiences.

Amanda Fraga

Author

This is a long description of some author details.

Anubhav Mehrotra

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Mapping the emerging digital frontier

Catalogue: Congress 2008: Frontiers

Authors: Lee Ryan, Bernice Klaassen

Company: KANTAR TNS Malaysia

September 26, 2008

×

Citation

Ryan and Klaassen (2008a, September 26). Mapping the emerging digital frontier. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/mapping-the-emerging-digital-frontier


Research Papers

Brand building in the new frontier

Catalogue: Latin America 2001

Authors: Fabian Hernandez, Susan Blank

Company: KANTAR TNS Malaysia

May 1, 2001

×

Citation

Hernandez and Blank (2001a, May 01). Brand building in the new frontier. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/brand-building-in-the-new-frontier


Research Papers

Passive VS. button pushing

Catalogue: ESOMAR/ARF WAM Conference 2004: Television

Authors: Ken Purdye, Pasquale A. Pellegrini

 

June 18, 2004

×

Citation

Purdye and Pellegrini (2004a, June 18). Passive VS. button pushing. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/passive-vs-button-pushing


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Fraga and Mehrotra (2018a, December 12). Pushing research to a new frontier. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/passive-vs-button-pushing