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Pushing research to a new frontier

Date of publication: December 12, 2018

Catalogue: ESOMAR Client Summit 2018- Autumn Edition

Authors: Amanda Fraga, Anubhav Mehrotra

Abstract:

As the media landscape becomes more complex and data-led, IRL experiences become a meaningful way to break through to passionate consumers, custom programs that align the complex reality we live in and experience today – the physical and the digital are more needed than ever. By utilising technologies like beacons, geo-fencing, social engagement, as well as on-site activation brand lift measurement – we are able to prove the effectiveness of IRL experiences.

Amanda Fraga

Author

This is a long description of some author details.

Anubhav Mehrotra

Author

This is a long description of some author details.

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Citation

Fraga and Mehrotra (2018a, December 12). Pushing research to a new frontier. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/pushing-research-to-a-new-frontier