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Research in communications media based on an attitudinal survey in a major subsidiary of a world ranking European multi-national

Date of publication: June 15, 1981

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Author: Ray G. Howell

Abstract:

The paper will trace a critical path commencing with the outcome of post employment interviews through a research programme where every employee was given the opportunity to participate in a survey covering communications, attitude to work, involvement in company decisions, judgement of the employer from an environmental and financial point of view, suggestions for improvement, comments on aids, hindrances, etc.

Ray G. Howell

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Citation

Howell , R. G. (1981a, June 15). Research in communications media based on an attitudinal survey in a major subsidiary of a world ranking European multi-national. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/media-in-life-survey