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Research papers

Monitoring pan-European viewing, values, and consumption

This paper will provide illustrations in relation to the viewing and consumption habits and the socio-cultural trends which have emerged in Europe over the last five years. It will bring some insight into the value profiles of the television channels...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Author: Larry Hasson
Company: RISC International (Europe) SA
June 15, 1996

Research papers

New cultural maps for the 90's

RISC is monitoring social change in most developed countries in the world to service multi-national marketing operators and institutions. A yearly survey on 2.500 people by country provides a regular evaluation of the social and consumer trends that...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation
Authors: Larry Hasson, Michel Ladet
Company: RISC S.A.
September 1, 1994

Research papers

Anticipating social change in Eastern Europe

The purpose of this paper is to present RISC's experience in applying its specific socio-cultural expertise in the monitoring of social change to the former communist societies. The first part presents the ACE East program, its developments, and its...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Larry Hasson, Agnieszka Xrason
Company: RISC S.A.
June 15, 1993