New cultural maps for the 90's

Date of publication: September 1, 1994

Company: RISC S.A.

Abstract:

RISC is monitoring social change in most developed countries in the world to service multi-national marketing operators and institutions. A yearly survey on 2.500 people by country provides a regular evaluation of the social and consumer trends that our sociologists have identified or forecasted.

  • PDF
  • This could also be of interest