Back

New cultural maps for the 90's

Date of publication: September 1, 1994

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Company:

Authors: Larry Hasson, Michel Ladet

Abstract:

RISC is monitoring social change in most developed countries in the world to service multi-national marketing operators and institutions. A yearly survey on 2.500 people by country provides a regular evaluation of the social and consumer trends that our sociologists have identified or forecasted.

Larry Hasson

Author

This is a long description of some author details.

Michel Ladet

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

A new segmentation tool for marketing in the 90's

Catalogue: ESOMAR Congress 1989

Authors: Bernard Cathelat, Roger Wyss

 

September 1, 1989

×

Citation

Cathelat and Wyss (1989a, September 01). A new segmentation tool for marketing in the 90's. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/a-new-segmentation-tool-for-marketing-in-the-90-s


Research Papers

Research in the 90's

Catalogue: ESOMAR Congress 1988

Authors: Michael M. Roe, Rory P. Morgan

 

September 1, 1988

×

Citation

Roe and Morgan (1988a, September 01). Research in the 90's. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/research-in-the-90-s


Research Papers

Perceptual maps as aids for new product development

Catalogue: Seminar 1979: New Product Development

Authors: Edvard Konrad, Miro Kline

 

October 1, 1979

×

Citation

Konrad and Kline (1979a, October 01). Perceptual maps as aids for new product development. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/perceptual-maps-as-aids-for-new-product-development


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Hasson and Ladet (1994a, September 01). New cultural maps for the 90's. ANA - ESOMAR. Retrieved June 04, 2025, from


https://ana.esomar.org/documents/perceptual-maps-as-aids-for-new-product-development