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New cultural maps for the 90's

Date of publication: September 1, 1994

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

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Authors: Larry Hasson, Michel Ladet

Abstract:

RISC is monitoring social change in most developed countries in the world to service multi-national marketing operators and institutions. A yearly survey on 2.500 people by country provides a regular evaluation of the social and consumer trends that our sociologists have identified or forecasted.

Larry Hasson

Author

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Michel Ladet

Author

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Hasson and Ladet (1994a, September 01). New cultural maps for the 90's. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/perceptual-maps-as-aids-for-new-product-development