Abstract:
This paper will provide illustrations in relation to the viewing and consumption habits and the socio-cultural trends which have emerged in Europe over the last five years. It will bring some insight into the value profiles of the television channels in France, Germany, Italy, Spain and UK. There are clear connections between viewing and consumption habits and values which show significant similarities in the five major countries. An initial segmentation has been made in order to segment the five countries' viewers on the basis of their preferred programmes. According to preliminary results, the segments reveal quite homogeneous tendencies. These results strongly support the Finnish viewer segmentation analysis and the conclusion that there are other viewing models to be found, also connected with viewersâ values and attitudes.
Research Papers
Continuous segmentation since 1991
Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
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Helping newspapers compete with electronic media
Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
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Research Papers
Tv audience segments based on viewing behaviour
Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Authors: Heikki J. Kasari, Seija Nurmi
 
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