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Research papers

Dreaming of red mansions

Historically some of us have experienced global research studies which have viewed Asia as underdeveloped Western markets; or have fitted findings into a western paradigm. However increasingly we see markets leapfrog typical evolutionary paths:...

Catalogue: Asia Pacific 2008
Authors: Lee Ryan, Lisa Li
Company: KANTAR TNS Malaysia
April 9, 2008

Research papers

Engaging the new consumer

With new consumerism and new technology, Engagement Marketing is changing the way brands connect with consumers. Marketers in Asia will increasingly need to provide mechanisms where consumers can interact with their brand.New Consumerism is evolving...

Catalogue: Asia Pacific 2007
Authors: Lee Ryan, Mark Leong
Company: KANTAR TNS Malaysia
March 12, 2007

Research papers

The value of "yes and" for market research

Businesses are increasingly using design thinking as their innovation platform. Theatré based improv consists of short scenes usually constructed from a predetermined game, structure, or idea. Improv or improvisation skills and principles can...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Author: Lee Ryan
April 17, 2012

Research papers

Looking from both sides of the fence...

This papers provides a dialogue which gives conference attendees the chance to have an inside view on the two sides of qualitative research - practitioner and client. The paper explores the key to the challenges involved, talks to other senior...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Authors: Lee Ryan, Ariane Burgess
November 5, 2003

Research papers

New market research

New technology and tools are changing the practice of qualitative market research practice. Powered by the advent of broadband connectivity, social software, digital media and wireless devices, the Social Media Age has given qualitative researchers...

Catalogue: Congress 2010: The Changing Face Of Market Research
Authors: Lee Ryan, Jennifer Picard, Tom Ewing
Company: KANTAR TNS Malaysia
September 15, 2010

Research papers

Mapping the emerging digital frontier

Frontiers are critical to society both financially and psychologically, and these roles are reenacted daily in the media. The frontier promise in the statement by John Kennedy in his presidential campaign demonstrates the tradition of the frontier...

Catalogue: Congress 2008: Frontiers
Authors: Lee Ryan, Bernice Klaassen
Company: KANTAR TNS Malaysia
September 26, 2008