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Taking games seriously

Date of publication: June 15, 2016

Catalogue: Asia Pacific 2016: Get Connected!

Company: Deka Marketing Research

Authors: Lee Ryan, Satish Pai, Monica Cravenetya

Abstract:

This paper will examine new enabling tools in the manner of games that can be used to convert and enrich the conventional focus group discussion. This shall be demonstrated using a couple of case studies from Indonesia.

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