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Taking games seriously

Date of publication: June 15, 2016

Catalogue: Asia Pacific 2016: Get Connected!

Company:

Authors: Lee Ryan, Satish Pai, Monica Cravenetya

Abstract:

This paper will examine new enabling tools in the manner of games that can be used to convert and enrich the conventional focus group discussion. This shall be demonstrated using a couple of case studies from Indonesia.

Lee Ryan

Author

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Satish Pai

Author

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Monica Cravenetya

Author

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Research Papers

Taking games seriously

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Lee Ryan, Satish Pai, Monica Cravenetya

Company: Deka Marketing Research

May 19, 2016

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Citation

Ryan, Pai and Cravenetya (2016a, May 19). Taking games seriously. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/taking-games-seriously


Research Papers

From online games to Olympic games

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Alex Chisholm, Stacey Lynn Koerner

Company: Interpublic Group of Companies

June 4, 2006

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Citation

Chisholm and Koerner (2006a, June 04). From online games to Olympic games. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/from-online-games-to-olympic-games


Research Papers

The researchification of games

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Author: Peter Harrison

Company: BrainJuicer

October 26, 2011

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Citation

Harrison, P. (2011a, October 26). The researchification of games. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-researchification-of-games


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Citation

Ryan, Pai and Cravenetya (2016a, June 15). Taking games seriously. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-researchification-of-games