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Taking games seriously

Date of publication: June 15, 2016

Catalogue: Asia Pacific 2016: Get Connected!

Company: Deka Marketing Research

Authors: Lee Ryan, Satish Pai, Monica Cravenetya

Abstract:

This paper will examine new enabling tools in the manner of games that can be used to convert and enrich the conventional focus group discussion. This shall be demonstrated using a couple of case studies from Indonesia.

Lee Ryan

Author

This is a long description of some author details.

Satish Pai

Author

This is a long description of some author details.

Monica Cravenetya

Author

This is a long description of some author details.

Research Papers

Gamification

Catalogue: Congress 2011: Impact

Authors: Kyle Findlay, Kirsty Alberts

Company: KANTAR TNS Malaysia

September 18, 2011

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Citation

Findlay and Alberts (2011a, September 18). Gamification. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/gamification


Videos

Games for research

Catalogue: CEE Research Forum 2014: East Connection

Author: Betty Adamou

 

June 15, 2013

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Citation

Adamou, B. (2013a, June 15). Games for research. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/games-for-research


Videos

Games as an emotionally driven experience

Catalogue: Congress 2014: What Inspires?

Authors: Danny Wang, Ruihong Tang

 

June 15, 2014

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Citation

Wang and Tang (2014a, June 15). Games as an emotionally driven experience . ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/games-as-an-emotionally-driven-experience-


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Citation

Ryan, Pai and Cravenetya (2016a, June 15). Taking games seriously. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/games-as-an-emotionally-driven-experience-