You searched for: "*"

The results has been filter on Authors containing A. J. K. Watson.
ANA has found 1 results for you, in 88 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Product excellence on a complex product through telephone interviewing

The paper describes how Ford of Europe, by the development and application of regular telephone studies, tracks the acceptance of its products and ensures that its design and manufacturing engineers know, almost immediately, exactly what customers...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: R. P. Smith, A. J. K. Watson
June 15, 1982
×

Citation

Smith and Watson (1982a, June 15). Product excellence on a complex product through telephone interviewing. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/product-excellence-on-a-complex-product-through-telephone-interviewing