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Research papers

Serious play

In light of the 3PS of Innovation Perspective, Process and Product, the focus of this paper and presentation will be two-fold: 1) Discussion of the experiences working to make research part of the innovation perspective, process, and products for...

Catalogue: Innovate 2008
Author: J. Alyson Bryant
Company: Viacom International Media Networks
June 16, 2008
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Citation

Bryant, J. A. (2008a, June 16). Serious play. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/serious-play


Research papers

To have and have not

This paper draws from a major research initiative undertaken by Nickelodeon's Brand & Consumer Insights Group in the fall of 2006. Nickelodeon, the preeminent children's media brand and central pillar within MTV Networks' Kids & Family...

Catalogue: Qualitative 2007
Authors: J. Alyson Bryant, Marsha E. Williams
Company: Viacom International Media Networks
November 12, 2007
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Citation

Bryant and Williams (2007a, November 12). To have and have not. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/to-have-and-have-not