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Serious play

Date of publication: June 16, 2008

Catalogue: Innovate 2008

Company: Viacom International Media Networks

Author: J. Alyson Bryant

Abstract:

In light of the 3PS of Innovation Perspective, Process and Product, the focus of this paper and presentation will be two-fold: 1) Discussion of the experiences working to make research part of the innovation perspective, process, and products for our internal digital clients, and 2) A case study of following the P's through our work on the first preschool-targeted game for the Nintendo Wii on the market in the U.S.

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