Back

Serious play

Date of publication: June 16, 2008

Catalogue: Innovate 2008

Company: Viacom International Media Networks

Author: J. Alyson Bryant

Abstract:

In light of the 3PS of Innovation Perspective, Process and Product, the focus of this paper and presentation will be two-fold: 1) Discussion of the experiences working to make research part of the innovation perspective, process, and products for our internal digital clients, and 2) A case study of following the P's through our work on the first preschool-targeted game for the Nintendo Wii on the market in the U.S.

J. Alyson Bryant

Author

This is a long description of some author details.

This could also be of interest:

Videos

It's time to get serious about play

Catalogue: MENAP Forum 2015: Leading Transformation

Authors: Caroline Frankum, Ziad Skaff

Company: Hall & Partners

June 15, 2015

×

Citation

Frankum and Skaff (2015a, June 15). It's time to get serious about play. ANA - ESOMAR. Retrieved July 23, 2025, from


https://ana.esomar.org/documents/it-s-time-to-get-serious-about-play


Research Papers

'Don't play with food!'

Catalogue: Qualitative 2011: Embrace, Inspire And Celebrate!

Authors: Doerte Toellner, Helen King

Companies: Point-Blank International GmbH, Bord Bia- Irish Food Board

November 13, 2011

×

Citation

Toellner and King (2011a, November 13). 'Don't play with food!'. ANA - ESOMAR. Retrieved July 23, 2025, from


https://ana.esomar.org/documents/-don-t-play-with-food-


Research Papers

The games we play

Catalogue: Panel Research 2006

Author: Pete Comley

 

October 8, 2006

×

Citation

Comley, P. (2006a, October 08). The games we play. ANA - ESOMAR. Retrieved July 23, 2025, from


https://ana.esomar.org/documents/the-games-we-play


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Bryant, J. A. (2008a, June 16). Serious play. ANA - ESOMAR. Retrieved July 23, 2025, from


https://ana.esomar.org/documents/the-games-we-play