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Serious play

Date of publication: June 16, 2008

Catalogue: Innovate 2008

Company: Viacom International Media Networks

Author: J. Alyson Bryant

Abstract:

In light of the 3PS of Innovation Perspective, Process and Product, the focus of this paper and presentation will be two-fold: 1) Discussion of the experiences working to make research part of the innovation perspective, process, and products for our internal digital clients, and 2) A case study of following the P's through our work on the first preschool-targeted game for the Nintendo Wii on the market in the U.S.

J. Alyson Bryant

Author

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Magazines

Research World (October 2008)

Catalogue: Research World 2008

Author: ESOMAR B.V.

 

October 1, 2008

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Citation

B.V., E. (2008a, October 01). Research World (October 2008). ANA - ESOMAR. Retrieved August 09, 2022, from


https://ana.esomar.org/documents/research-world-october-2008-


Research Papers

Fuelling Philips' innovation engine

Catalogue: Congress 2008: Frontiers

Authors: Andrew Lynch, Ria Dierikx

Companies: Philips International, Communispace Corporation

September 26, 2008

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Citation

Lynch and Dierikx (2008a, September 26). Fuelling Philips' innovation engine. ANA - ESOMAR. Retrieved August 09, 2022, from


https://ana.esomar.org/documents/fuelling-philips-innovation-engine


Research Papers

Designing innovation

Catalogue: Innovate 2010: Innovation Detonation

Authors: Gayathri Swahar, Janardhan Swahar

Company: Nielsen

November 16, 2010

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Citation

Swahar and Swahar (2010a, November 16). Designing innovation. ANA - ESOMAR. Retrieved August 09, 2022, from


https://ana.esomar.org/documents/designing-innovation


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Citation

Bryant, J. A. (2008a, June 16). Serious play. ANA - ESOMAR. Retrieved August 09, 2022, from


https://ana.esomar.org/documents/designing-innovation