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Serious play

Date of publication: June 16, 2008

Catalogue: Innovate 2008

Company: Viacom International Media Networks

Author: J. Alyson Bryant

Abstract:

In light of the 3PS of Innovation Perspective, Process and Product, the focus of this paper and presentation will be two-fold: 1) Discussion of the experiences working to make research part of the innovation perspective, process, and products for our internal digital clients, and 2) A case study of following the P's through our work on the first preschool-targeted game for the Nintendo Wii on the market in the U.S.

J. Alyson Bryant

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Frankum and Skaff (2015a, June 15). It's time to get serious about play. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/it-s-time-to-get-serious-about-play


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Toellner and King (2011a, November 13). 'Don't play with food!'. ANA - ESOMAR. Retrieved June 23, 2025, from


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Comley, P. (2006a, October 08). The games we play. ANA - ESOMAR. Retrieved June 23, 2025, from


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Citation

Bryant, J. A. (2008a, June 16). Serious play. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-games-we-play