Abstract:
In light of the 3PS of Innovation Perspective, Process and Product, the focus of this paper and presentation will be two-fold: 1) Discussion of the experiences working to make research part of the innovation perspective, process, and products for our internal digital clients, and 2) A case study of following the P's through our work on the first preschool-targeted game for the Nintendo Wii on the market in the U.S.
Magazines
Research World (October 2008)
Catalogue: Research World 2008
Author: ESOMAR B.V.
 
October 1, 2008
Research Papers
Fuelling Philips' innovation engine
Catalogue: Congress 2008: Frontiers
Authors: Andrew Lynch, Ria Dierikx
Companies: Philips International, Communispace Corporation
September 26, 2008
Research Papers
Designing innovation
Catalogue: Innovate 2010: Innovation Detonation
Authors: Gayathri Swahar, Janardhan Swahar
Company: Nielsen
November 16, 2010
