Resources Library by ANA

iFactor

Using CRM data to harness clients' irritating experiences feedback thanks to machine learning enrich outcomes with a social data deep dive into customers' pain points and related emotions.

Catalogue: Fusion 2019

Authors: Charlotte Zaepfel, Julie Hennes, Mathilde Guinaudeau

Company: Ipsos MRBI

November 10, 2019

iFactor

Using CRM data to harness clients' irritating experiences feedback thanks to machine learning enrich outcomes with a social data deep dive into customers' pain points and related emotions.

Catalogue: Fusion 2019

Authors: Charlotte Zaepfel, Mathilde Guinaudeau

Company: Ipsos MRBI

November 10, 2019

Beyond Qual and Quant

Many vendors and clients are adopting AI tools to drive effectiveness and efficiencies of market research, most of the utilization is centered around speed, data integration and analytics and lowering cost. The study presented here, demonstrate the...

Catalogue: ESOMAR Smart Data Lab

Author: Connie Zhang

November 4, 2019

Beyond Qual and Quant

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Many vendors and clients are adopting AI tools to drive effectiveness and efficiencies of market research, most of the utilization is centered around speed, data integration and...

Catalogue: Client Summit 2019- Spring Edition

Author: Connie Zhang

Company: Abbott

June 27, 2019

Redefining active listening

We know that 70% of our communication is non-verbal, while verbal communication adds another 7%. Yet, interpreting non-verbal communication by humans is a time-consuming and highly subjective process. For this presentation, we show how machine...

Catalogue: Asia Pacific 2019

Authors: Mannon Wong, Roland Leung, Mary Li

May 22, 2019