iFactor

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Abstract:

Using CRM data to harness clients' irritating experiences feedback thanks to machine learning enrich outcomes with a social data deep dive into customers' pain points and related emotions.

Charlotte Zaepfel

Author

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Mathilde Guinaudeau

Author

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Research Papers

iFactor

Catalogue: Fusion 2019

Authors: Charlotte Zaepfel, Julie Hennes, Mathilde Guinaudeau

Company: Ipsos MRBI

November 10, 2019

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