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iFactor

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Company:

Authors: Charlotte Zaepfel, Mathilde Guinaudeau

Abstract:

Using CRM data to harness clients' irritating experiences feedback thanks to machine learning enrich outcomes with a social data deep dive into customers' pain points and related emotions.

Charlotte Zaepfel

Author

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Mathilde Guinaudeau

Author

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Research Papers

iFactor

Catalogue: Fusion 2019

Authors: Charlotte Zaepfel, Julie Hennes, Mathilde Guinaudeau

Company: Ipsos MRBI

November 10, 2019

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Citation

Zaepfel, Hennes and Guinaudeau (2019a, November 10). iFactor. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/ifactor


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
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Citation

Zaepfel and Guinaudeau (2019a, November 10). iFactor. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/ifactor