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iFactor

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Company:

Authors: Charlotte Zaepfel, Julie Hennes, Mathilde Guinaudeau

Abstract:

Using CRM data to harness clients' irritating experiences feedback thanks to machine learning enrich outcomes with a social data deep dive into customers' pain points and related emotions.

Charlotte Zaepfel

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Julie Hennes

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Mathilde Guinaudeau

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iFactor

Catalogue: Fusion 2019

Authors: Charlotte Zaepfel, Mathilde Guinaudeau

Company: Ipsos MRBI

November 10, 2019

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Citation

Zaepfel and Guinaudeau (2019a, November 10). iFactor. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/ifactor-10852


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Citation

Zaepfel, Hennes and Guinaudeau (2019a, November 10). iFactor. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/ifactor-10852