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Research papers

Developing a new instrument for quantitative research into financial services

This paper describes the application of a new technique for data-collecting in the field of quantitative research into financial services. Researchers know that quantitative research into financial services mostly creates relatively more fieldwork...

Catalogue: Seminar 1988: Research For Financial Services
Authors: Theo Hess, Ted Vonk
Company: NIPO
June 15, 1988
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Citation

Hess and Vonk (1988a, June 15). Developing a new instrument for quantitative research into financial services. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/developing-a-new-instrument-for-quantitative-research-into-financial-services


Research papers

The LWT investor

LWT's interest has been to encourage greater use of television advertising by financial institutions. To provide a link between ourselves and potential advertisers, we launched a Financial Marketing Review in December 1985 to bring to wider attention...

Catalogue: Seminar 1988: Research For Financial Services
Authors: Bernard C. Bennett, Tony Wornell
June 15, 1988
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Citation

Bennett and Wornell (1988a, June 15). The LWT investor. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-lwt-investor


Research papers

To serve them all our days

The financial service industry is moving towards a more consumer, rather than product-led, orientation, with the philosophy of good service now becoming increasingly important. However, in this expanding area of market research the facilitator and...

Catalogue: Seminar 1988: Research For Financial Services
Authors: Kate Willis, Amanda Keech
June 15, 1988
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Citation

Willis and Keech (1988a, June 15). To serve them all our days. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/to-serve-them-all-our-days


Research papers

The European up-scale consumers...Ready to use the services of foreign banks

The opening of the European market in 1992 induces a lot of companies to wonder about the opportunities it would imply for them. Yet, in the assumption that these opportunities actually exist, they would be really available not only for them but also...

Catalogue: Seminar 1988: Research For Financial Services
Authors: Geneviève van Kesteren, Jacques Maringe
June 15, 1988
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Citation

van Kesteren and Maringe (1988a, June 15). The European up-scale consumers...Ready to use the services of foreign banks. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-european-up-scale-consumers-ready-to-use-the-services-of-foreign-banks


Research papers

Influence of socio-cultural change on attitude and behaviour in relation to financial services

This paper provides an overview on the main direction of socio-cultural change in Germany from 1985 to 1987 and outlines the main socio-cultural types, their growth or decline over the years. Three socio-cultural target groups are described which are...

Catalogue: Seminar 1988: Research For Financial Services
Authors: Eleonore Grimm, Dieter Schmid
June 15, 1988
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Citation

Grimm and Schmid (1988a, June 15). Influence of socio-cultural change on attitude and behaviour in relation to financial services. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/influence-of-socio-cultural-change-on-attitude-and-behaviour-in-relation-to-financial-services