You searched for: "*"

The results has been filter on Authors containing Barry Mahon.
ANA has found 3 results for you, in 71 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

DIANE as tool for marketing information systems

Euronet, the telecommunications network sponsored by the Commission of the European Communities, has been in commercial service for over 1½ years. During that time the information services, collectively referred to as DIANE (Direct Information...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Barry Mahon
October 1, 1981
×

Citation

Mahon, B. (1981a, October 01). DIANE as tool for marketing information systems. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/diane-as-tool-for-marketing-information-systems


Research papers

Report back from working groups

This book of proceedings was printed a few months after the seminar in order to incorporate the report of the 4 working groups held on the second day. The groups were as follows: Micro MMIS Measuring the Success of MMIS Modelling using MMIS Mainframe...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Authors: Mark Katz, Barry Mahon
June 15, 1987
×

Citation

Katz and Mahon (1987a, June 15). Report back from working groups. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/report-back-from-working-groups


Research papers

New information technology and information handling

This paper reviews, briefly, the new technologies relevant to information handling and attempts to place them in the economic context of Europe to-day. The role and potential of these technologies and their possible application in Market and Opinion...

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Author: Barry Mahon
January 25, 1984
×

Citation

Mahon, B. (1984a, January 25). New information technology and information handling. ANA - ESOMAR. Retrieved March 28, 2023, from


https://ana.esomar.org/documents/new-information-technology-and-information-handling