Abstract:
Euronet, the telecommunications network sponsored by the Commission of the European Communities, has been in commercial service for over 1½ years. During that time the information services, collectively referred to as DIANE (Direct Information Access Network for Europe) have progressively connected to the telecommunications network in order to offer their services to customer in the countries of the European Communities and Switzerland. This paper focuses on the practical aspects of using Euronet DIANE, the various methods of access, the data bases and data banks available and the costs of searching. Particular emphasis is placed on the information services as they might be applied to market research. In conclusion the impact of such facilities in the future both in Europe and elsewhere in the world are reviewed.
This could also be of interest:
Research Papers
Management information systems and marketing management information systems
Catalogue: Seminar 1977: Marketing Management Information Systems
Author: A. Bosman
 
June 15, 1977
Research Papers
The use of on-line retrieval systems as an aid for decision making
Catalogue: Seminar 1980: Information Systems In Action
Author: Serge Lustac
 
June 15, 1980
Research Papers
The computer and marketing information systems
Catalogue: The European Marketing Research Review 1971
Author: Jan Ten Sijthoff
 
June 15, 1971
