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New information technology and information handling

Date of publication: January 25, 1984

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Author: Barry Mahon

Abstract:

This paper reviews, briefly, the new technologies relevant to information handling and attempts to place them in the economic context of Europe to-day. The role and potential of these technologies and their possible application in Market and Opinion Research and in Marketing management are then discussed. Finally the EEC role in these developments is analysed.

Barry Mahon

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Research Papers

Information technology and marketing research

Catalogue: ESOMAR Congress 1987

Authors: Uolevi Lehtinen, Liisa Valikangas

 

June 15, 1987

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Citation

Lehtinen and Valikangas (1987a, June 15). Information technology and marketing research. ANA - ESOMAR. Retrieved July 27, 2024, from


https://ana.esomar.org/documents/information-technology-and-marketing-research


Research Papers

Information technology

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'

Authors: Cor N. Molenaar, Frans W. Plat, Janny C. Hoekstra, Peter S.H. Leeflang

Company: Ogilvy

November 1, 1996

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Citation

Molenaar, Plat, Hoekstra and Leeflang (1996a, November 01). Information technology . ANA - ESOMAR. Retrieved July 27, 2024, from


https://ana.esomar.org/documents/information-technology-


Research Papers

Future information technology

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Author: Laurence N. Gold

Company: Nielsen

June 15, 1986

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Citation

Gold, L. N. (1986a, June 15). Future information technology. ANA - ESOMAR. Retrieved July 27, 2024, from


https://ana.esomar.org/documents/future-information-technology


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Citation

Mahon, B. (1984a, January 25). New information technology and information handling. ANA - ESOMAR. Retrieved July 27, 2024, from


https://ana.esomar.org/documents/future-information-technology