New information technology and information handling

Date of publication: January 25, 1984

Author: Barry Mahon


This paper reviews, briefly, the new technologies relevant to information handling and attempts to place them in the economic context of Europe to-day. The role and potential of these technologies and their possible application in Market and Opinion Research and in Marketing management are then discussed. Finally the EEC role in these developments is analysed.

Barry Mahon


This is a long description of some author details.

This could also be of interest:

Research Papers

Research Papers

Research Papers

  • PDF