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Research papers

People's views on it

In general, the telecom industry is about to lose its power to individual consumers. Given the intensified competition in the field of telecommunications, it is consumer buying power that increasingly determines the rules of the business. However,...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Ulla Nyberg
January 1, 1997
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Citation

Nyberg, U. (1997a, January 01). People's views on it . ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/people-s-views-on-it-


Research papers

Efficiency and added value

This paper describes the potential effects of the advent of the “network computer” on computing in quantitative market research. These effects may be expected to be beneficial, both for the activities of data collection and data analysis....

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Iain MacKay
January 1, 1997
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Citation

MacKay, I. (1997a, January 01). Efficiency and added value . ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/efficiency-and-added-value-


Research papers

Online advertising

This paper examines the theoretical and practical principles of on-line advertising via the Internet. It addresses fundamental issues raised by this increasingly consequential, emerging area of business and presents solutions developed by a European...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Hendrik Dohmeyer
January 1, 1997
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Citation

Dohmeyer, H. (1997a, January 01). Online advertising . ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/online-advertising-


Research papers

Online research

This paper gives an overview of the key on-line research techniques that are currently available and how they may be applied in mainstream market research. In addition, it examines the results of a brief survey of leading research organisations in...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: David Walker
January 1, 1997
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Citation

Walker, D. (1997a, January 01). Online research . ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/online-research-