Online research

Date of publication: January 1, 1997

Author: David Walker

Abstract:

This paper gives an overview of the key on-line research techniques that are currently available and how they may be applied in mainstream market research. In addition, it examines the results of a brief survey of leading research organisations in the United Kingdom, United States and Germany, looking at current use and perceptions of on-line research and how it might be used in the future.

David Walker

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