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Videos

Trusting the Internet

The main goal of this presentation is to open a discussion around internet research (quali & quanti  and panels), whether the offline audience is still different vs online, and whether you need to check the online results with ethnography.

Catalogue: Client Summit 2019- Autumn Edition
Author: Yuliya Yakupova
Company: Cherkizovo Group
October 3, 2019
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Citation

Yakupova, Y. (2019a, October 03). Trusting the Internet. ANA - ESOMAR. Retrieved January 20, 2025, from


https://ana.esomar.org/documents/trusting-the-internet


Videos

Social cooling

As oil lead to Global Warming, data leads to Social Cooling. Comparing these two problems is not just intended as a warning. It offers hope, a blueprint for how to deal with this issue, and a deeper understanding of what it means to be human in our...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Tijmen Schep
November 11, 2018
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Citation

Schep, T. (2018a, November 11). Social cooling. ANA - ESOMAR. Retrieved January 20, 2025, from


https://ana.esomar.org/documents/social-cooling


Videos

Digital anthropology

The aim of this paper is to present and to train attendees to a new methodology made to decipher in a qualitative manner web navigation data. This paper will discuss the opportunity of using this kind of data for qual researchers, present the...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Francois Erner, Jennifer Roberton
Company: respondi
November 11, 2018
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Citation

Erner and Roberton (2018a, November 11). Digital anthropology. ANA - ESOMAR. Retrieved January 20, 2025, from


https://ana.esomar.org/documents/digital-anthropology


Videos

The 'appiness project

We conducted this research in order to be able to cross analyse the results of these happiness indexes with online behaviour. Our research - in France, Germany and the UK - combined a traditional online survey, which matched the happiness question...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Jennifer Roberton, Matt Browne
Company: respondi
November 11, 2018
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Citation

Roberton and Browne (2018a, November 11). The 'appiness project. ANA - ESOMAR. Retrieved January 20, 2025, from


https://ana.esomar.org/documents/the-appiness-project


Videos

Exploring a digital parallel universe

Decoding China's Digital Natives: an exploration of the links between digital behavior and psychological drivers.Given the amounts of money being channeled into e-commerce and digital marketing each year in China, one would assume that brands had...

Catalogue: Congress 2017: Visionary
Authors: Chris Wallbridge, Kevin Gentle, Gening Wang, Marta Dealcaraz
Company: Labbrand
November 27, 2017
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Citation

Wallbridge, Gentle, Wang and Dealcaraz (2017a, November 27). Exploring a digital parallel universe. ANA - ESOMAR. Retrieved January 20, 2025, from


https://ana.esomar.org/documents/exploring-a-digital-parallel-universe-


Videos

Cocktails, spirits... and all those in between! (Spanish)

In this research, we analyze the digital path to purchase for spirits shoppers' trough the Meter Netquest digital tool in a digital panel with a sample of 660 spirits consumers with the following specifications: Consumers between 18 and 65 years old,...

Catalogue: Latin America 2017: #IN
Authors: Gabriela Parias, Maria Alejandra Velandia Sanchez
June 15, 2017
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Citation

Parias and Sanchez (2017a, June 15). Cocktails, spirits... and all those in between! (Spanish). ANA - ESOMAR. Retrieved January 20, 2025, from


https://ana.esomar.org/documents/cocktails-spirits-and-all-those-in-between-spanish-


Videos

Recall or re-enact?

How much of a role does the search engine play in the online purchasing journey? What about social media, cyber influencers, and the e-commerce sites?As part of HP's pursuit to understand the customer's digital footprint, HP embarked on a partnership...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Ng Chong Hin, Evelyn Chok, Jinyu Lim, Nidhi Khanwalkar, Hui Xin Cheah
Company: Consulting Group - Asia Insight Pte. Ltd.
June 15, 2016
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Citation

Chong Hin, Chok, Lim, Khanwalkar and Cheah (2016a, June 15). Recall or re-enact?. ANA - ESOMAR. Retrieved January 20, 2025, from


https://ana.esomar.org/documents/recall-or-re-enact-


Videos

How to save two industries and make a little money

Digital Segment Targeting is the name we give to a new set of techniques that involve scaling up attitudinal data via lookalike modelling to identify a large constituency within the general population that are likely to have the same attitudes, and...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Alistair Leathwood
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Leathwood, A. (2016a, June 15). How to save two industries and make a little money. ANA - ESOMAR. Retrieved January 20, 2025, from


https://ana.esomar.org/documents/how-to-save-two-industries-and-make-a-little-money


Videos

Getting closer to in the moment insights generation

Researchers are looking for new ways to understand online consumer behaviour. Evidence already exists that survey based data collection combined with passive data collection helps to generate the full picture of online consumer behaviour....

Catalogue: Congress 2016: #WOW
Authors: Carlos Ochoa, Daan Versteeg, Melanie Revilla
June 15, 2016
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Citation

Ochoa, Versteeg and Revilla (2016a, June 15). Getting closer to in the moment insights generation. ANA - ESOMAR. Retrieved January 20, 2025, from


https://ana.esomar.org/documents/getting-closer-to-in-the-moment-insights-generation