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Trusting the Internet

Date of publication: October 3, 2019

Catalogue: Client Summit 2019- Autumn Edition

Company: Cherkizovo Group

Author: Yuliya Yakupova

Abstract:

The main goal of this presentation is to open a discussion around internet research (quali & quanti  and panels), whether the offline audience is still different vs online, and whether you need to check the online results with ethnography.

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