Abstract:
The main goal of this presentation is to open a discussion around internet research (quali & quanti and panels), whether the offline audience is still different vs online, and whether you need to check the online results with ethnography.
Date of publication: October 3, 2019
Catalogue: Client Summit 2019- Autumn Edition
Company: Cherkizovo Group
Author: Yuliya Yakupova
Abstract:
The main goal of this presentation is to open a discussion around internet research (quali & quanti and panels), whether the offline audience is still different vs online, and whether you need to check the online results with ethnography.
This is a long description of some author details.
Comley, P. (1996a, November 01). Internet surveys . ANA - ESOMAR. Retrieved January 26, 2025, from
https://ana.esomar.org/documents/internet-surveys-
Caudillo, R. (2000a, July 01). The Internet. ANA - ESOMAR. Retrieved January 26, 2025, from
https://ana.esomar.org/documents/the-internet
Gambacorta, J. (1998a, June 15). Lessons learned from Minitel for the Internet. ANA - ESOMAR. Retrieved January 26, 2025, from
https://ana.esomar.org/documents/lessons-learned-from-minitel-for-the-internet
Type | Title | Authors |
---|---|---|
Fad and progress in motivation research | Authors: Herta Herzog | |
Methodological considerations regarding marketing research for consumer durable goods | Authors: Leif Holbaek-Hanssen | |
Service after sale and studies of market for business | Authors: Archibald Maddock Crossley | |
Some comments on the use of 3D and strip film | Authors: Henry Charles Briant | |
The "steps-and-parts" model for polling | Authors: Stuart Carter Dodd, Chahin Turabian | |
What are durable and capital goods? | Authors: N. H. Pearson | |
Consumers economic expectations and intentions as revealed by sample surveys | Authors: Henry Durant | |
Economic forecasts with special reference to field studies | Authors: Jan van Rees | |
Market research for petroleum products in the automotive field | Authors: D. Leerentveld | |
Research and decision | Authors: H. S. Rich, J. S. Smith |
Yakupova, Y. (2019a, October 03). Trusting the Internet. ANA - ESOMAR. Retrieved January 26, 2025, from
https://ana.esomar.org/documents/lessons-learned-from-minitel-for-the-internet