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Webinars

Intelligence 360: Solicited + unsolicited customer opinion

Over the last several years, a great deal has changed in terms of the types of data available for analysis; the sources for such data, the ways in which researchers acquire and analyze it, the technologies used, the industry players, and the...

Catalogue: Webinars 2021
Authors: Michalis Michael, Jeffrey Henning
February 17, 2021
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Citation

Michael and Henning (2021a, February 17). Intelligence 360: Solicited + unsolicited customer opinion. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/intelligence-360-solicited-unsolicited-customer-opinion


Webinars

How to measure brand purpose at the speed of culture

In a time of crisis, Brand Purpose has taken center stage. Value-driven consumers are demanding that brands get off the sidelines and answer the question: How are you making the world a better place?The challenge: you can't manage what you can't...

Catalogue: Webinars 2020
Authors: Rishad Tobaccowala, Rob Key
Company: Converseon
July 30, 2020
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Citation

Tobaccowala and Key (2020a, July 30). How to measure brand purpose at the speed of culture. ANA - ESOMAR. Retrieved March 18, 2025, from


https://ana.esomar.org/documents/how-to-measure-brand-purpose-at-the-speed-of-culture