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Videos

Re-igniting Brand Purpose via Fun with the Father in South India

In the vast and rich culinary landscape of India, which boasts internationally acclaimed dishes like biryani, chicken tikka and dosas, one brand has stood tall since its launch in the 1980s and managed to find a special place in the hearts and...

Catalogue: Asia Pacific 2024
Authors: Shilpa Gupta, Sandeep Dutta
November 19, 2024

Research papers

Re-igniting Brand Purpose via Fun with the Father in South India

In the vast and rich culinary landscape of India, which boasts internationally acclaimed dishes like biryani, chicken tikka and dosas, one brand has stood tall since its launch in the 1980s and managed to find a special place in the hearts and...

Catalogue: Asia Pacific 2024
Authors: Shilpa Gupta, Sandeep Dutta
Companies: Kantar, Nestle
November 19, 2024

Videos

Videos

Uncovering hidden consumer truths

How two distinct and developing technologies were uniquely combined to deliver actionable consumer intelligence for an up-and-coming brand in an evolving product category.

Catalogue: Congress 2017: Visionary
Authors: Chelsea Gibbons, Emily Hsiao
November 27, 2017

Videos

The holy month of Ramadan through the eyes of mothers

When Ferrero identified a need to understand the role of confectionery amongst children throughout Ramadan and Eid in KSA, it was clear that simple or conventional approaches would not suffice. Talking to people about food and beverages during...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Authors: Arnold Miller, Furio Pezzoli
June 15, 2017

Research papers

The joy of research

Global brands are increasingly facing the challenge of gaining relevance in local cultures. While a ‘glocal’ approach seems the natural way to go, in reality, mapping local regions and developing a strategic approach for each while...

Catalogue: Congress 2016: #WOW
Authors: Adelina Vaca, Leticia Chárraga
September 22, 2016

Videos

The joy of research

Global brands are increasingly facing the challenge of gaining relevance in local cultures. While a ‘glocal’ approach seems the natural way to go, in reality, mapping local regions and developing a strategic approach for each while...

Catalogue: Congress 2016: #WOW
Authors: Adelina Vaca, Leticia Chárraga
June 15, 2016

Videos

Eat fresh, Latin America! (Spanish)

Subway, the world's biggest restaurant company by number of outlets, is an excellent example of a successful regional expansion of an American company into Latin America. With more than 4,400 restaurants in over 30 countries in the region, Subway...

Catalogue: Latin America 2016: Research Renovation
Authors: Gabriel Aleixo, Ingrid Rivera
June 15, 2016

Research papers

Eat fresh, Latin America!

Subway, the world's biggest restaurant company by number of outlets, is an excellent example of a successful regional expansion of an American company into Latin America. With more than 4,400 restaurants in over 30 countries in the region, Subway...

Catalogue: Latin America 2016: Research Renovation
Authors: Gabriel Aleixo, Ingrid Rivera
April 13, 2016