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Videos
Methodological Mosaic
Intro By Session Chair
Catalogue: Latin America 2024
Author: Manuel Garcia-Garcia
Company: IPSOS
April 24, 2024
Videos
Methodological Mosaic
Catalogue: Latin America 2024
Authors: Melisa Breda, Patricio Pagani, Luis Fernando Rico Navas, Manuel Garcia-Garcia
Companies: Buenos Aires City Government, The Black Puma, MindMetriks, IPSOS
April 24, 2024
Videos
The consumer matrix: How to save the humans
We want to quantify and categorize people, we try to create algorithms to predict unpredictable human lives and shove people into focus groups with two way mirrors, feed them crap snacks and hope to understand how they live their lives and how our...
Catalogue: Insights Festival 2020
Author: Gabriela McCoy
Company: Bacardi
September 17, 2020
Videos
Concours French best practices: A vous de jouer. Be the one!
A session dedicated to the francophone community to share excellences and best practices of the French Market research community.
Catalogue: Insights Festival 2020
Author: Isabelle Fabry
September 17, 2020
Videos
Forget me not - Traditional & new methods to answer modern questions: Q&A session
Q&A Session, Forget me not - Traditional & new methods to answer modern questions.
Catalogue: ESOMAR TV: Client Summit 2020 at Home
Authors: Sara Picazo Lutton, Gabriela McCoy, Nic Umana
June 18, 2020
Videos
Focus group fails: How to save the humans (and the brands)
F*ck Focus Groups: The case for human first fearless research.3 takeaways:- It's easy to default and focus on what matters to the business. It's braver - and smarter - to put humans at the heart of everything we do. Let's begin with our humans and...
Catalogue: ESOMAR TV: Client Summit 2020 at Home
Author: Gabriela McCoy
Company: Bacardi
June 18, 2020
Videos
Catalyst for change
In this presentation, the speaker will talk about how digital consumption is forcing the media researchers to think differently about how the research methods and will present some examples and case studies in how NBCUniversal did that.
Catalogue: Client Summit 2019- Spring Edition
Author: Jonathan Bohm
June 27, 2019
Videos
