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Research papers

Site location studies and geodemographics

Most research projects have a geographical dimension - be it a geographically defined survey universe, geographical sampling locations or geographical analysis of the results. In this chapter, we show how knowledge of geography may be applied or can...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Barry Leventhal, Jonathan Reynolds
September 1, 1998

Research papers

The application of geodemographics to retailing- Meeting the needs of the catchment

This paper discusses the role of geodemographics in retailing and its contribution to retail segmentation, store ranging and customer service. It provides an overview of the status of this new ’science’ in U.K. retailing, drawing on key...

Catalogue: ESOMAR Congress 1988
Authors: Keith Coxon, Maureen Johnson
September 1, 1988

Research papers

A review of the development of geodemographic classifications in Europe and the United States with particular reference to press media analysis

Geodemographics may be described as the applied statistical study of the geographic distribution of population characteristics. The topic of this paper relates specifically to the application of geodemographics classification systems, to marketing...

Catalogue: Seminar 1988: Media And Media Research
Author: John W. Whitehead
June 15, 1988

Research papers

European perceptions of competition and economic relationships between Japan, Europe and the USA

Gallup International was commissioned by Hakuhodo Inc., acting on behalf of the Japanese Foreign Ministry, to conduct a survey on the Image of Japan in Europe today. Approximately 1000 people were interviewed by the Gallup affiliates in each of the...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Gordon Heald
March 1, 1979