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European perceptions of competition and economic relationships between Japan, Europe and the USA

Date of publication: March 1, 1979

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Gordon Heald

Abstract:

Gallup International was commissioned by Hakuhodo Inc., acting on behalf of the Japanese Foreign Ministry, to conduct a survey on the Image of Japan in Europe today. Approximately 1000 people were interviewed by the Gallup affiliates in each of the following five countries: Britain, France, Germany, Italy and Belgium. A feature of the survey was the use of standardised demographics across all five countries in order to facilitate comparable analysis for each country.

Gordon Heald

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Heald, G. (1979a, March 01). European perceptions of competition and economic relationships between Japan, Europe and the USA. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/uniformity-and-diversity-in-research-operations-in-the-usa-and-europe