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Research papers

Moving Perceptions = More Revenue

How many times have you wondered whether you are pushing the right perception for an advertisingcampaign? Or how moving the hearts and minds of customers connects to ROI? These questions are difficultto answer and even more difficult to tie to actual...

Catalogue: Congress 2022: 75th Anniversary
Authors: Caroline Iurillo, Megan Lau
Company: Microsoft
September 23, 2022

Videos

Videos

Videos

Videos

Research in Diversity, Equity, and Inclusion

In May 2020, in the world's richest country and its largest democracy, a police officer murdered a Blackman. This wasn't the first incident of its kind, but it took place with the world amid the collective trauma ofthe COVID-19 pandemic's first peak,...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022

Videos

Research papers

Future Focus: Inclusion and Diversity in Advertising

Over the past decade, diversity has become a focus across the business community not only because ofconsumer attention, but also because of a plethora of research that has shown diversity is a critical factor indriving growth and resilience. Recent...

Catalogue: Congress 2022: 75th Anniversary
Authors: Deepak Varma, Anna Wilgan, Matt Baldwin
Company: Kantar
September 23, 2022

Research papers

Research in Diversity, Equity, and Inclusion

In May 2020, in the world's richest country and its largest democracy, a police officer murdered a Blackman. This wasn't the first incident of its kind, but it took place with the world amid the collective trauma ofthe COVID-19 pandemic's first peak,...

Catalogue: Congress 2022: 75th Anniversary
Authors: Manuel Garcia-Garcia, April Jeffries, Jana DeLancey, Philip Ryan, Tina Cheng
Companies: IPSOS, MasterCard, Merrill Lynch Bank
September 23, 2022

Research papers

From the Click of a Button to Human Insights

COVID-19 changed how we work across the globe. To many it meant working at home rather than in enclosedoffice spaces, which has led employers to innovate work models and transition to hybrid or remote setups. Forthose working with applied...

Catalogue: Congress 2022: 75th Anniversary
Authors: Katharine Diamond, Alessandra Grimoldi, Lea Svendsen
Companies: IS IT A BIRD, Whirlpool EMEA
September 26, 2022