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Videos

iFactor

Using CRM data to harness clients' irritating experiences feedback thanks to machine learning enrich outcomes with a social data deep dive into customers' pain points and related emotions.

Catalogue: Fusion 2019
Authors: Charlotte Zaepfel, Mathilde Guinaudeau
Company: Ipsos MRBI
November 10, 2019
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Citation

Zaepfel and Guinaudeau (2019a, November 10). iFactor. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/ifactor-10852


Videos

Beyond Qual and Quant

Many vendors and clients are adopting AI tools to drive effectiveness and efficiencies of market research, most of the utilization is centered around speed, data integration and analytics and lowering cost. The study presented here, demonstrate the...

Catalogue: ESOMAR Smart Data Lab
Author: Connie Zhang
November 4, 2019
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Citation

Zhang, C. (2019a, November 04). Beyond Qual and Quant. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/beyond-qual-and-quant-10971


Videos

Beyond Qual and Quant

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Many vendors and clients are adopting AI tools to drive effectiveness and efficiencies of market research, most of the utilization is centered around speed, data integration and...

Catalogue: Client Summit 2019- Spring Edition
Author: Connie Zhang
Company: Abbott
June 27, 2019
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Citation

Zhang, C. (2019a, June 27). Beyond Qual and Quant. ANA - ESOMAR. Retrieved April 27, 2025, from


https://ana.esomar.org/documents/beyond-qual-and-quant