Resources Library by ANA

Bringing mindfulness into micro moments

In an ideal world, we would all be mindful every moment of our lives & keep track of exactly how we feel and what we are thinking. However, about 47% of our waking hours are spent thinking about what isn't going on. Consumer research often relies...

Catalogue: Asia Pacific 2016: Get Connected!

Authors: Sushma Panchawati, Jayadevan Ambat, Prithvi Raj, Ravi Dixit

Company: Nielsen

May 19, 2016

Hybrid studies can enrich and cheapen at the same time?

At the same time that we admit that online surveys are not yet representative of the national population in Brazil, there is no doubt that it is now possible to perform hybrid studies and obtain the contribution of the "online" for ...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Laure Castelnau, Paula Yamakawa, Helio Gastaldi

Company: IBOPE Inteligencia

June 15, 2015

Hybrid market research

To address the needs of the dynamic industry, automotive market researchers must bridge the traditional divide between 'qual' and 'quant' methods. The paper advocates mixed-model solutions that combine the strengths of both sets of methodologies for...

Catalogue: Automotive 2006

Authors: Heinrich Rademacher, Peter Böhm, Sebastian Knauer, Christina Eisenschmid

Company: PSYMA GROUP AG

February 27, 2006

Making the right choices in the online media planning tool shed

The purpose of this paper is to provide end-user guidelines on deploying the types of tools to achieve branding and/or direct response media planning objectives. Included is a discussion on methodological issues and challenges for industry adoption...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Authors: Gerard Broussard, Jim Dravillas

June 20, 2003

Spot-check

This paper describes a system that helps to assess the impact of radio advertising, and to improve the creative quality of the executions. The "Spot-Check" project is an example of cost-effective research, respecting the constraints of the small...

Catalogue: Radio Research Symposium 1995

Author: Stefan Oglesby

Company: LINK Institut für Markt- und Sozialforschung

July 1, 1995

Sampling Jordan

Several common problems in designing and evaluating nationally representative sampling frames for countries in the Middle East are identified, with Jordan being used as a case study. Due to the absence of reliable information on several key...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East

Author: Mark Eggerman

Company: British Broadcasting Corporation (BBC)

January 1, 1994