Abstract:

Several common problems in designing and evaluating nationally representative sampling frames for countries in the Middle East are identified, with Jordan being used as a case study. Due to the absence of reliable information on several key demographic variables for the population, and practical constraints on finance and time, a "hybrid" methodology combining random selection principles with a quota "overlay" was employed for a national survey of media use in Jordan in September 1993. The design and implementation of the study are described, and key results are presented. Reference is also made to problems encountered during the fieldwork stages, and the procedures used to address them.