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Webinars

Taking Tracker Analytics Online

What's in it for me?Learn how firms with multi-country trackers have combined online easy self-serve drag-&-drop tracker analytics with the speed of NEW Crunch Automation scripting for streamlined, almost instant data analysis and...

Catalogue: Webinars 2023
Authors: Matt Steele, Chris Jones
Company: Crunch.io
April 20, 2023

Videos

The privacy paradox

We are being tracked. This study focuses on the past, present & a more autonomous future where consent regarding privacy on consumer's devices, and increasing consumer awareness and control of their privacy will be dramatically different.

Catalogue: Congress 2018
Authors: Martin Oxley, Pia Blase
September 23, 2018

Research papers

The privacy paradox

We are being tracked. As a 2017 study of more than 8,000 consumers across eight countries commissioned by Here Technologies and carried out by BuzzBack revealed, this paradox is also evident in respect of one form of personal information: location...

Catalogue: Congress 2018
Authors: Dora Heinkel, Pia Blase, Martin Oxley, Andre Schuenemann, Ralf Becker
Company: BuzzBack Market Research
September 23, 2018

Videos

Machine learning, digital tracking, and going beyond survey questions to get answers

Machine learning is a concept that has long been applied to many industries that need to use predictive data, and has been used for some time in the online advertising industry. The survey research industry is ideally suited to benefit from machine...

Catalogue: Congress 2017: Visionary
Author: Paul Twite
November 27, 2017

Videos

How to work on Big Data and don't die trying (Spanish)

We will illustrate the challenges of big data and applied digital research to online shopping journeys, focusing on four frequent topics: the research approach, the analysis depth, the synthesis of contradictions within sources and the need of new...

Catalogue: Latin America 2017: #IN
Author: Valeria Bellani
Company: GfK
June 15, 2017

Research papers

From ground up to the sky!

Imagine that you can see everything from the sky, imagine that you can track all the movements of the people in each city, imagine you crunch all the numbers, think how many decisions would help this data, imagine how outdoor media would transform...

Catalogue: Congress 2016: #WOW
Author: Daniel Cuende
September 22, 2016

Videos

Recall or re-enact?

How much of a role does the search engine play in the online purchasing journey? What about social media, cyber influencers, and the e-commerce sites?As part of HP's pursuit to understand the customer's digital footprint, HP embarked on a partnership...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Ng Chong Hin, Evelyn Chok, Jinyu Lim, Nidhi Khanwalkar, Hui Xin Cheah
Company: Consulting Group - Asia Insight Pte. Ltd.
June 15, 2016

Videos

From ground up (to the sky)

Imagine that you can see everything from the sky, imagine that you can track all the movements of the people in each city, imagine you crunch all the numbers, think how many decisions would help this data, imagine how outdoor media would transform...

Catalogue: Congress 2016: #WOW
Author: Daniel Cuende
June 15, 2016

Videos

Future-proofing a tracking study in Japan

Research should always be about putting the consumer at the centre of our thinking. Considering an acceleration of mobile platforms, now is the time to focus on developing "device-agnostic". In alliance with Ipsos global/local experts, we challenged...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Makoto Moriguchi, Daniel Welch
Company: Ipsos MRBI
June 15, 2016