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Magazines

Research World (March 2009)

This month, we focus on Asia Pacific. And it could not be more timely. While the majority of the world's economies sink into severe recession, the APAC region is still forecasting growth, albeit at a slower pace. And granted, some countries in the...

Catalogue: Research World 2009
Author: ESOMAR B.V.
March 1, 2009
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Citation

B.V., E. (2009a, March 01). Research World (March 2009). ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/research-world-march-2009-


Magazines

Research World (July/August 2009)

The debate on global vs. local marketing (and research) is one of these debates which have been going forever. The basic question is “can you apply the same advertising/packaging/ positioning (fill in the blank) on a global basis or are there...

Catalogue: Research World 2009
Author: ESOMAR B.V.
August 1, 2009
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Citation

B.V., E. (2009a, August 01). Research World (July/August 2009). ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/research-world-july-august-2009-


Magazines

Research World (October 2009)

For the traditional researcher, this issue of Research World may turn out to be the most heretical yet. Our contributors this month suggest that not only is our concept of research being challenged, but that it may also be a very good thing....

Catalogue: Research World 2009
Author: ESOMAR B.V.
October 1, 2009
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Citation

B.V., E. (2009a, October 01). Research World (October 2009). ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/research-world-october-2009-


Magazines

Research World (June 2009)

Our theme this month is return on marketing investment (ROMI). But just that one Insight throws the discussion of this aging concept into very sharp relief. Just what is ROMI? Is it return on investment on the entire marketing effort? Or return on...

Catalogue: Research World 2009
Author: ESOMAR B.V.
June 1, 2009
×

Citation

B.V., E. (2009a, June 01). Research World (June 2009). ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/research-world-june-2009-


Magazines

Research World (April 2009)

What are memes and what’s the idea behind this first guest-edited edition of Research World? Memes are contagious ideas spread between people through speech, gestures, rituals or other imitable means. Richard Dawkins coined ’meme’ to...

Catalogue: Research World 2009
Author: ESOMAR B.V.
April 1, 2009
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Citation

B.V., E. (2009a, April 01). Research World (April 2009). ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/research-world-april-2009-


Magazines

Research World (November 2009)

Qualitative research is actually innovating ahead of quantitative - and leading that innovation into the quantitative arena itself. Think of what is being done in biometrics, neuroscience and ethnography. It all starts in the qualitative arena and...

Catalogue: Research World 2009
Author: ESOMAR B.V.
November 1, 2009
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Citation

B.V., E. (2009a, November 01). Research World (November 2009). ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/research-world-november-2009-


Magazines

Research World (May 2009)

Research for social and political purposes is a fundamental building block in the making and sustenance of a successful democracy. The return on research in the social and political domain far outweighs its cost. Research is indeed a fundamental...

Catalogue: Research World 2009
Author: ESOMAR B.V.
May 1, 2009
×

Citation

B.V., E. (2009a, May 01). Research World (May 2009). ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/research-world-may-2009-


Magazines

Research World (January 2009)

The distinguished economist Brian Reading in this issue forecasts that we are very likely to see a 'W-shaped' recovery this time, with fiscal stimuli providing temporary relief before we see a second slump. It is also distinctly possible that even...

Catalogue: Research World 2009
Author: ESOMAR B.V.
January 1, 2009
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Citation

B.V., E. (2009a, January 01). Research World (January 2009). ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/research-world-january-2009-


Magazines

Research World (February 2009)

Shoppers are, after all, not distinct from consumers or moms or people generally. Shopping is just another facet in the diamond of human personality and behaviour. But now the severity of the recession perversely gives research a real opportunity to...

Catalogue: Research World 2009
Author: ESOMAR B.V.
February 1, 2009
×

Citation

B.V., E. (2009a, February 01). Research World (February 2009). ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/research-world-february-2009-