Research World (September 2009)

Date of publication: September 1, 2009

Catalogue: Research World 2009

Author: ESOMAR B.V.

Abstract:

In this issue, we unabashedly celebrate the creativity of research. This time, we are rummaging through the toolboxes of anthropology, ethnography, behavioural economics and the neurosciences and allying what we find with new technologies to produce new methodologies that are capable of providing insights that otherwise would have remained hidden. But, to prove our case, we need to define what we mean by creativity.

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