Resources Library by ANA

From dream to purchase

The advancement of the digital experience has opened up new and exciting worlds for consumers in ways that were only imagined ten years ago.The adoption curve of consumers of new digital products is accelerating, resulting in a changed shopping...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Author: Yvonne van Veen

Company: Philips International

March 4, 2009

If the consumer is not a moron, could the shopper be?

This paper showcases a research framework that integrates insights on shopper observation, shopping environment, retailer servicing issues with shopper interviews to create a powerful tool that can help us understand the shopper better. The...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Authors: Sum Yim Ling, Anand Singh, Pavi Gupta

Companies: Nielsen, The Coca-Cola Company

March 4, 2009

The retail conversation

Because consumers don't buy clothing the way they buy computers, brands need a category-specific understanding of how to best engage consumers via creative retail communication techniques. Because the consumer will be different by demographic, i.e....

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Authors: Robert Passikoff, Karen Tillson

Company: Brand Keys, Inc.

March 4, 2009

Understanding business drivers at the point of sale

In a challenging market environment a deep understanding of the shopper at the point-of-sale particularly with regard to return of pos investment is crucial for sustainable business success. This presentation deals with the identification of the key...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Author: Karsten Kamin

Company: The Coca-Cola Company

March 4, 2009

The role of insights in the development of the shopper environment

The store is a communication channel: every aspect of layout, range, and merchandising communicates something to the shoppers who choose to visit the store. Taking the example of a relatively innocuous piece of merchandising, originally developed to...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Authors: Phillip Adcock, Danielle Pinnington

March 4, 2009

Shopping missions

This paper will debate firstly which dimensions could be added to shopping missions and secondly, if these dimensions add to the basic principle of missions: can we explain future behaviour more effectively? secondly this paper will focus on the...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Authors: Fabio Martins, David Baxter, Rebecca Gill

Company: Ipsos MRBI

June 15, 2009

Painting simplicity

Almost nobody doubts of the importance of innovation for retail success. it is also evident that the shopping experience plays a key role in stimulating customers not only to purchase once, but also to return. The challenge is to decide which road is...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Authors: Paulina Salazar, Lluis Martinez-Ribes

March 4, 2009

The banking shopper

Shopper research is a buzzword today. As the traditional brand building vehicles such as mass media become increasingly saturated and, as a consequence more fragmented, it is theoretically easier to reach a consumer inside a store while he or she is...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Authors: Aruni Ghosh, Tahir Khalil

March 4, 2009

Shopper sentiments and the environment

Our research investigates and compares the environmental attitudes of shoppers across global markets. To this end, our paper ascertains the extent to which there are similarities or differences between country specific shopper perceptions toward...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Authors: Vincenzo Ciummo, Scott Young

Company: Perception Research Services International

March 4, 2009