Back

Understanding business drivers at the point of sale

Date of publication: March 4, 2009

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Company: The Coca-Cola Company

Author: Karsten Kamin

Abstract:

In a challenging market environment a deep understanding of the shopper at the point-of-sale particularly with regard to return of pos investment is crucial for sustainable business success. This presentation deals with the identification of the key business drivers and how to apply this research in daily business.

Karsten Kamin

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

The point of sale

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Author: Roy P. Bradshaw

 

June 15, 1993

×

Citation

Bradshaw, R. P. (1993a, June 15). The point of sale. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/the-point-of-sale


Case Studies

Tracking consumer attention at the point-of-sale

Catalogue: ESOMAR Conference on Retailing/Category Management 2003

Authors: Christian Scheier, Steffen Egner, Gisa Steffens

 

October 26, 2003

×

Citation

Scheier, Egner and Steffens (2003a, October 26). Tracking consumer attention at the point-of-sale . ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/tracking-consumer-attention-at-the-point-of-sale-


Research Papers

Sales performance improvement at point of sale

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Author: Bertrand Venard

 

June 15, 1993

×

Citation

Venard, B. (1993a, June 15). Sales performance improvement at point of sale. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/sales-performance-improvement-at-point-of-sale


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
Research and decision Authors: H. S. Rich, J. S. Smith
×

Citation

Kamin, K. (2009a, March 04). Understanding business drivers at the point of sale. ANA - ESOMAR. Retrieved June 23, 2025, from


https://ana.esomar.org/documents/sales-performance-improvement-at-point-of-sale