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Understanding business drivers at the point of sale

Date of publication: March 4, 2009

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Company: The Coca-Cola Company

Author: Karsten Kamin

Abstract:

In a challenging market environment a deep understanding of the shopper at the point-of-sale particularly with regard to return of pos investment is crucial for sustainable business success. This presentation deals with the identification of the key business drivers and how to apply this research in daily business.

Karsten Kamin

Author

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Research Papers

The point of sale

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Author: Roy P. Bradshaw

 

June 15, 1993

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Citation

Bradshaw, R. P. (1993a, June 15). The point of sale. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-point-of-sale


Case Studies

Tracking consumer attention at the point-of-sale

Catalogue: ESOMAR Conference on Retailing/Category Management 2003

Authors: Christian Scheier, Steffen Egner, Gisa Steffens

 

October 26, 2003

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Citation

Scheier, Egner and Steffens (2003a, October 26). Tracking consumer attention at the point-of-sale . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/tracking-consumer-attention-at-the-point-of-sale-


Research Papers

Sales performance improvement at point of sale

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Author: Bertrand Venard

 

June 15, 1993

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Citation

Venard, B. (1993a, June 15). Sales performance improvement at point of sale. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/sales-performance-improvement-at-point-of-sale


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Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Kamin, K. (2009a, March 04). Understanding business drivers at the point of sale. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/sales-performance-improvement-at-point-of-sale