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Understanding business drivers at the point of sale

Date of publication: March 4, 2009

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Company: The Coca-Cola Company

Author: Karsten Kamin

Abstract:

In a challenging market environment a deep understanding of the shopper at the point-of-sale particularly with regard to return of pos investment is crucial for sustainable business success. This presentation deals with the identification of the key business drivers and how to apply this research in daily business.

Karsten Kamin

Author

This is a long description of some author details.

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Citation

Kamin, K. (2009a, March 04). Understanding business drivers at the point of sale. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/understanding-business-drivers-at-the-point-of-sale