Shopping missions

Date of publication: June 15, 2009

Abstract:

This paper will debate firstly which dimensions could be added to shopping missions and secondly, if these dimensions add to the basic principle of missions: can we explain future behaviour more effectively? secondly this paper will focus on the value of shopping missions in building differentiation among retailers. in order to do so, about 1,000 people were interviewed in the United Kingdom about their grocery shopping behaviour. data was collected using ipsos mori’s CAPiBU s2 amongst a representative sample of adults aged 15 years or over. this data will also be presented herewith.

Fabio Martins

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David Baxter

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Rebecca Gill

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Electronic shopping

Catalogue: ESOMAR Congress 1987

Author: Janny N. Lok

 

September 1, 1987

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