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Videos

Predicting the future

This presentation explores the science of prediction and looks at how prediction techniques could be more effectively utilised in market research. Prediction markets have often been heralded as the next big thing for market research, yet there remain...

Catalogue: Congress 2014: What Inspires?
Authors: Alexander Wheatley, Hubertus Hofkirchner, Jon Puleston
June 15, 2014
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Citation

Wheatley, Hofkirchner and Puleston (2014a, June 15). Predicting the future. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/predicting-the-future


Videos

A fresh round of drinks

The ongoing global recession makes it exceedingly difficult for brands to remain distinct and popular, especially in a market as competitive as the Eastern European beer market. This presentation demonstrates the merits of using the natural human...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Yvan Goupil, Jonathan Gable
June 15, 2012
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Citation

Goupil and Gable (2012a, June 15). A fresh round of drinks. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-fresh-round-of-drinks-7822