Abstract:

This presentation explores the science of prediction and looks at how prediction techniques could be more effectively utilised in market research. Prediction markets have often been heralded as the next big thing for market research, yet there remain many underused techniques in traditional market research today. We feel that one of the reasons for this is the general lack of knowledge about the science of prediction. This presentation shows the results of six months worth of ground-breaking research which we hope will open up the research industry towards understanding this topic.