Resources Library by ANA

New marketing and direct communication

Searching for direct ways to reach the customer is today's trend in the marketing techniques applied by Dutch banks. Cutting out the middleman, relationship building and the ability to anticipate the customer's ever-changing moods are believed to be...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'

Author: Mirjam C. Raaijmaakers

November 1, 1996

Where does fragrance fit into the product concept?

The data reported here come from a much larger study involving the marketing language used with fragranced products. The goal of the original set of studies was to identify what language drove interest in a fragranced product, for a set of 30...

Catalogue: Fragrance 2007

Author: Howard R. Moskowitz

Company: Moskowitz Jacobs Inc.

November 14, 2007

Customer satisfaction: Its relationship with the Japanese way of total quality control

One of the elements in Japan's economic success following World War II was the introduction and development of Quality Control. The Japanese way of dealing with QC activities is unique in that it involves participation of all members of the...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Author: Kazuo Kobayashi

September 1, 1993

The hen and chicken approach to multicultural research

This paper gives an overview of the complexity of South African society, with special reference to cultural, language and geographical differences. It clearly illustrates that South Africa has a variety of cultures similar to the United Europe - but...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Danie Malan

September 1, 1994

Market potential

Deregulation is creating competition in the communications industry, allowing telephone service providers, media companies and other firms to offer everything from local telephone services to video-on-demand. Businesses are especially being targeted...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Authors: Steven H. Cohen, Donald A. Anderson, Jill Hesser

June 15, 1996

Telephone, mail and other techniques

This chapter is still concerned with occasions when the ‘standard’ forms of interviewing are inappropriate, though before a fourth edition of this work appears it seems likely that such a definition will need revision. In general terms...

Catalogue: Consumer Market Research Handbook

Authors: Leonard R. England, Peter Arnold

August 1, 1986

Email research

This paper gives an overview of the email research methodology and in particular the issues that need to be taken into consideration when designing and implementing an email survey. It draws upon examples from projects conducted by Research...

Catalogue: The Worldwide Internet Seminar 1998

Author: David Walker

June 15, 1998

DBS channels in Japan

According to the results of Nationwide-Ratings-Survey conducted by NHK in November 1993,19.4% of Japanese households could receive DBS -channels. When NHK began its regular 24 hours-DBS-service with 2 channels in June of 1989 the percentage was only...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Hiroshi Kojima

May 1, 1994

Qualitative research in the US and the UK

This paper presents an overview of qualitative work as it is carried out in the US and the UK and explores differences in philosophy, style and operation between the two countries. To lend weight to these observations, the paper also provides results...

Catalogue: ESOMAR Congress 1987

Author: Malcolm Baker

September 1, 1987