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Where does fragrance fit into the product concept?

Date of publication: November 14, 2007

Catalogue: Fragrance 2007

Company: Moskowitz Jacobs Inc.

Author: Howard R. Moskowitz

Abstract:

The data reported here come from a much larger study involving the marketing language used with fragranced products. The goal of the original set of studies was to identify what language drove interest in a fragranced product, for a set of 30 different products. The products themselves comprised perfumes, health and beauty aids, as well as household products.

Howard R. Moskowitz

Author

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Research Papers

Creating fragrance concepts from first principles

Catalogue: ESOMAR Fragrance Research Conference 2003

Authors: Rachel Katz, Barbara Itty, Howard R. Moskowitz

Company: Moskowitz Jacobs Inc.

March 16, 2003

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Citation

Katz, Itty and Moskowitz (2003a, March 16). Creating fragrance concepts from first principles. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/creating-fragrance-concepts-from-first-principles


Research Papers

To sniff or not to sniff?

Catalogue: ESOMAR Fragrance Research Conference 2003

Authors: Dydiane Goodman, Ivor Shalofsky

 

March 16, 2003

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Citation

Goodman and Shalofsky (2003a, March 16). To sniff or not to sniff?. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/to-sniff-or-not-to-sniff-


Research Papers

Reading between the lines

Catalogue: ESOMAR Fragrance Research Conference 2003

Author: Robert N. Cockcroft

 

March 16, 2003

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Citation

Cockcroft, R. N. (2003a, March 16). Reading between the lines . ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/reading-between-the-lines-


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Citation

Moskowitz, H. R. (2007a, November 14). Where does fragrance fit into the product concept?. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/reading-between-the-lines-