Abstract:
The data reported here come from a much larger study involving the marketing language used with fragranced products. The goal of the original set of studies was to identify what language drove interest in a fragranced product, for a set of 30 different products. The products themselves comprised perfumes, health and beauty aids, as well as household products.
Research Papers
Creating fragrance concepts from first principles
Catalogue: ESOMAR Fragrance Research Conference 2003
Authors: Rachel Katz, Barbara Itty, Howard R. Moskowitz
Company: Moskowitz Jacobs Inc.
March 16, 2003
Research Papers
To sniff or not to sniff?
Catalogue: ESOMAR Fragrance Research Conference 2003
Authors: Dydiane Goodman, Ivor Shalofsky
 
March 16, 2003
Research Papers
Reading between the lines
Catalogue: ESOMAR Fragrance Research Conference 2003
Author: Robert N. Cockcroft
 
March 16, 2003
