Abstract:
The data reported here come from a much larger study involving the marketing language used with fragranced products. The goal of the original set of studies was to identify what language drove interest in a fragranced product, for a set of 30 different products. The products themselves comprised perfumes, health and beauty aids, as well as household products.
This could also be of interest:
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Catalogue: ESOMAR Fragrance Research Conference 2003
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Catalogue: ESOMAR Fragrance Research Conference 2005
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