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Where does fragrance fit into the product concept?

Date of publication: November 14, 2007

Catalogue: Fragrance 2007

Company: Moskowitz Jacobs Inc.

Author: Howard R. Moskowitz

Abstract:

The data reported here come from a much larger study involving the marketing language used with fragranced products. The goal of the original set of studies was to identify what language drove interest in a fragranced product, for a set of 30 different products. The products themselves comprised perfumes, health and beauty aids, as well as household products.

Howard R. Moskowitz

Author

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Research Papers

Creating fragrance concepts from first principles

Catalogue: ESOMAR Fragrance Research Conference 2003

Authors: Rachel Katz, Barbara Itty, Howard R. Moskowitz

Company: Moskowitz Jacobs Inc.

March 16, 2003

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Citation

Katz, Itty and Moskowitz (2003a, March 16). Creating fragrance concepts from first principles. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/creating-fragrance-concepts-from-first-principles


Research Papers

Improving consumer fragrance testing

Catalogue: ESOMAR Fragrance Research Conference 2005

Author: Ivor Shalofsky

Company: Symrise AG

May 15, 2005

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Citation

Shalofsky, I. (2005a, May 15). Improving consumer fragrance testing. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/improving-consumer-fragrance-testing


Research Papers

Let the product talk

Catalogue: Fragrance 2007

Authors: Evelyne Rédier, Sandrine McClure

Company: Reperes

November 14, 2007

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Citation

Rédier and McClure (2007a, November 14). Let the product talk. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/let-the-product-talk


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Citation

Moskowitz, H. R. (2007a, November 14). Where does fragrance fit into the product concept?. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/let-the-product-talk