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Where does fragrance fit into the product concept?

Date of publication: November 14, 2007

Catalogue: Fragrance 2007

Company: Moskowitz Jacobs Inc.

Author: Howard R. Moskowitz

Abstract:

The data reported here come from a much larger study involving the marketing language used with fragranced products. The goal of the original set of studies was to identify what language drove interest in a fragranced product, for a set of 30 different products. The products themselves comprised perfumes, health and beauty aids, as well as household products.

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