Resources Library by ANA

The New Era of Innovation

Generative artificial intelligence (GenAI) is transforming nearly every industry, and new product development is no exception. From creating more realistic consumer personas (Smith & Johnson, 2020), to analysing vast amounts of data and to...

Catalogue: Asia Pacific 2024

Authors: Nikolai Reynolds, Jiongming Mu

Company: IPSOS

November 19, 2024

Staying Ahead with Tomorrow's Human Insight

In the dynamic and fast-evolving oral care landscape of APAC, where innovation is continuously driven by advancements in AI and synthetic data, the future of product development hinges on a deep, continuous connection with consumers. In a world...

Catalogue: Asia Pacific 2024

Authors: Jessica Xu, Daniel Teixeira

November 19, 2024

Is There Bang for Half the Cost? Exploring the Utility of Multilingual Qualitative AI Moderation

Clever Kevin is MDIs cape-wearing Koala who is also an AI qualitative moderator. Clever Kevin aims to make qualitative research more attainable for a broader range of projects, bringing rich qualitative insights into more business decisions, by...

Catalogue: Asia Pacific 2024

Authors: Fiona Buchanan, Imran Khan

Companies: Kellogg Company (Kellanova), MDI

November 19, 2024

Decoding the Thing and I with AI

What makes one minty toothpaste stand out from the other?Is it just the fact that it cleans your teeth? Far from it. Function is but one dimension of the product experience that differentiates one product from the other. Consumers are not interested...

Catalogue: Asia Pacific 2024

Authors: Ansie Collier, Katherine Mendoza

Companies: MMR Research Worldwide, Haleon

November 19, 2024

Growth by Doing Good

The serious call for brands to act to make a difference to the world is loud, but the journey is not straightforward?especially in the global context of inflation, political uncertainties and war. There is a dilemma of brands ?doing good? as...

Catalogue: Asia Pacific 2024

Authors: Arpapat Boonrod, Trezelene Chan

November 19, 2024

Tomorrow's Research Fuelled Today

In today's fast-paced, data-driven world, brands face the challenge of making sense of vast amounts of information to stay relevant and connected with their audiences. The integration of artificial intelligence (AI) into market research is not just a...

Catalogue: Asia Pacific 2024

Authors: Gayatri Srikant, Rivesh Misra

November 19, 2024

Staying Ahead with Tomorrow's Human Insight

In the dynamic and fast-evolving oral care landscape of APAC, where innovation is continuously driven by advancements in AI and synthetic data, the future of product development hinges on a deep, continuous connection with consumers. In a world...

Catalogue: Asia Pacific 2024

Authors: Jessica Xu, Daniel Teixeira

Companies: Colgate-Palmolive, Human8

November 19, 2024

Navigating the Shadows: Managing the Grey Market Challenge

The grey market is a pervasive aspect of e-commerce shopping but is a highly sensitive topic. Brands are reticent to provide the exact details of the size of this problem, impacts on specific products in key markets, as well as their own proprietary...

Catalogue: Asia Pacific 2024

Authors: Joanne Foo, Renee Editha Mendoza

Companies: SKIM, Reckitt Benckiser, Reckitt

November 19, 2024

Nudging Digital Shoppers into the Future

In this paper, we explore innovative strategies that leverage behavioural science and e-commerce brand assets, comparing Chinese and western approaches. Our objective is to equip readers with actionable insights drawn from real world FMCG (fast...

Catalogue: Asia Pacific 2024

Authors: Sophie Mahe, Thomas Clavreul, Richard Bordenave, Amalina Hamdan

Company: Tracism

November 19, 2024